ISNART is the reference point for the analysis of the tourism economy and for the growth of businesses and territories.

THERE COMPLEXITY OF TOURISM
IMPOSES TOOLS OF READING AND GOVERNANCE

DIGITALI

Tourism is constantly evolving and has to deal with the exponential growth of online information and data and with the needs of a society that is becoming more and more “algorithmic”

ENSURE

Algorithms are the result of choices and values, which should be governed by the “public hand” when they must serve as a decision-making basis for public governance strategies

ACCESSIBLE

This pillar looks at the type of tourist that the destination attracts, investigates the motivation and experience of the holiday to discover the needs of demand in order to work on the offer (market dynamics).

PREDICTIVES

With the arrival of the Prediction Economy, it will be necessary to be able to predict the e ects of a product – service – strategy over time

SUSTAINABLE

The tools for reading and governing the Isnart ecosystem

Big Data Tourism

This pillar looks at the type of tourist that the destination attracts, investigates motivation and experience.

AVATOUR

This pillar looks at the type of tourist the destination attracts

INFOGRAPHICS

This pillar looks at the type of tourist the destination attracts

Simmo ++ platform

This pillar looks at the type of tourist that the destination attracts, investigates motivation and experience.

BUSINESS INTELLIGENCE

This pillar looks at the type of tourist the destination attracts

CONNESSION

This pillar looks at the type of tourist the destination attracts

The tools in detail

Big data tourism: what it offers to users and how it works?

4 universes of information vertical on destinations for each universe

Chamber system databases

Infocamere, Business Register, Stockview

Dasi Isnart

Infocamere, Business Register, Stockview

Certified source databases

Infocamere, Business Register, Stockview

Big Data

Infocamere, Business Register, Stockview

Function to compare

Infocamere, Business Register, Stockview

Function to Customize

Infocamere, Business Register, Stockview

Simoo ++

What does it offer to users?

Objective: This pillar looks at the type of tourist the destination attracts. This pillar looks at the type of tourist the destination attracts

Functionality: This pillar looks at the type of tourist the destination attracts. This pillar looks at the type of tourist the destination attracts

How does it work?
DATA IT COLLECTS
  • Information on attractions and destinations down to municipal level *1
  • Detailed descriptions of all services that are connected to tourist attractions and destinations * 1
  • Extraction of attractor information from web sources *2
  • Reviews on social platforms *2
*1 Data collected and entered by chamber of commerce analysts *2 Data collected automatically through artificial intelligence
INFORMATION IT PRODUCES
  • Territorial mapping of tourist attractions and destinations
  • Visualization of physical and digital connectivity system of relations between services and attractor / destination
  • Analysis of groups of similar destinations in terms of competitiveness and positioning
  • Sentiment analysis on destinations

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