destination - Isnart

ISNART is the reference point for the analysis of the tourism economy and for the growth of businesses and territories.

Area Privata

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DIGITALI

Tourism is constantly evolving and has to deal with the exponential growth of online information and data and with the needs of a society that is becoming more and more “algorithmic”

ENSURE

Algorithms are the result of choices and values, which should be governed by the “public hand” when they must serve as a decision-making basis for public governance strategies

ACCESSIBLE

This pillar looks at the type of tourist that the destination attracts, investigates the motivation and experience of the holiday to discover the needs of demand in order to work on the offer (market dynamics).

PREDICTIVES

With the arrival of the Prediction Economy, it will be necessary to be able to predict the e ects of a product – service – strategy over time

DESTINATION MAP

It is a model of study and intervention on the elements that make up a destination

THE PILLARS OF DESTINATION

The pillars perform according to the level of the destination

They are the elements that make up the destination.
Highly interconnected , the state of each directly affects the state of the others, and consequently, the state of the destination.
Each pillar is studied according to available data and indicators. Each pillar has a respective “level of advancement” for the three target levels.
The identified pillars also make it possible to analyze the market in a “ecosystem” sense, to discover and build the identity of a destination, looking for ways to enhance it.